About Jade Yoga
In a way, Jade Yoga began long before launching its first purple and blue Harmony yoga mats in 2002. Jade Yoga grew out of Jade Industries, a company that had been making non-slip natural rubber rug pads for area rugs since the early 1970s. For many years, Jade Industries also sold rug pads to select yogis in the area for use as yoga mats. As the story goes, rug mats first attracted the attention of yogis after B.K.S. Iyengar–who was in the U.S. doing a yoga demonstration on an oriental rug–asked a student to remove the rug after slipping repeatedly. Under the rug sat a rug mat, and the first yoga mat was born. Unfortunately, most yoga companies started making mats of cheap, imitation plastic or PVC instead–annoyingly slippery surfaces that were close to useless for many practices. Jade Yoga began in earnest in 2000 after it was approached by a savvy yogi who described the problem with these plastic and PVC mats. As Jade Industries were already making natural rubber rug pads, the company approached the problem from that angle and developed the Harmony, the first natural Rubber yoga mat. Located in Conshohocken, Pennsylvania, Jade Yoga has a number of products in the pipeline that align with the company’s vision of producing high-quality products in an Earth-friendly way.
Product Description
Product Details
|
