“Yoga’s not getting anybody a job,” said Wendy Enelow, an executive career consultant in Coleman Falls, Va. “What the yoga studios do – and I think kudos to them – is if you physically feel better, your head’s going to feel better and you’re in a better place to manage your job search.”
Practicing yoga is believed to reduce stress and improve concentration. Some studios offer special classes to help veterans work through traumatic experiences and women cope with pregnancies.
Can’t make it to the weekly class? The studio in New York – and others in cities such as Chicago and Berkeley, Calif. – have given unemployed people discounts on other sessions. At Integral, that means paying $10 per class instead of $17.
Yogis follow a granola-crunching code of honor at the free classes in New York and Columbus.
My business plan — a mix of traditional yoga and indoor cycling — wasn’t working. I didn’t believe YAS could make it as a Spinning studio alone. And I didn’t want it to: I love the combination of yoga and indoor cycling. I’ve been combining the two activities since the 80s, basically running from one gym to another. That’s why I created YAS.
So what do you do if half of your business plan isn’t working? Well, in my case, I regrouped and changed — fast. I created my own style of yoga called Yoga for Athletes® to fit my clientele of Type-As and athletes that came to spin. I cut the class to an hour. And I trademarked it.
It was the best thing I could have done. Combining indoor cycling with my own brand of yoga distinguished YAS in the fitness world.
Of course, by focusing more on the athlete side of the business, it did mean losing some of my traditional yoga clients. But sometimes you have to lose some customers to make sure you’re focused on the right ones.
Now, my instructors have to teach both Yoga for Athletes® and indoor cycling. I started my own training classes to teach instructors how to deal with athletes (and Type-A personalities in general).































